BP

這是我在網路上找的資料,算是一個比較完整的版本!

我認為不僅對於撰寫BP還蠻有幫助的,

同時也是幫助自己思考一些從未想到的面向!

 在此,也分享給大家參考看看!

 

 

經營計劃書大綱範本 (一)

 Business Plan Outline Example 001

 

1.0  摘要(Executive Summary 

1.1   計畫目的(the purpose of plan

1.2   公司簡介(the company

1.3   市場分析(market analysis

1.4   行銷與銷售(marketing and sales activities

1.5   產品研發(product research and development

1.6   領導團隊(leadership

1.7   財務資訊(financial data

 

2.0  公司介紹(Company Description 

2.1   業務內容(The nature of business

2.2   公司獨特專長(Unique Competencies

 

3.0  市場分析(Market analysis 

3.1   產業描述與展望(industry description and outlook

3.1.1   主要產業描述(description of primary industry

3.1.2   產業規模(size of the industry

3.1.3   產業特徵與趨勢(industry characteristics and trends

3.1.4   主要消費群(major customer group

3.2   目標市場(target markets

3.2.1   主要目標市場特徵與市場區隔(characteristics of primary target markets and market segments

3.2.2   主要目標市場規模(size of primary target markets

3.2.3   市場滲透(market penetration

3.2.4   定價與毛利目標(pricing and gross margin targets

3.3   市場滲透(market penetration

3.3.1   市場規模(market share

3.3.1.1   現在的市場規模(current

3.3.1.2   預期未來的市場規模(anticipated

3.3.2   現有消費者(existing customers

3.3.2.1   人數(Number

3.3.2.2   現有消費者描述(Profile

3.3.3    潛在消費者(potential customers

3.3.3.1   人數(Number

3.3.3.2   潛在消費者描述(Profile

3.3.4   涵蓋地理區域(geographic coverage

3.4   定價與毛利目標(pricing and gross margin targets

3.4.1   價格水準(price level

3.4.2   毛利水準(gross margin levels

3.4.3   折扣結構(discount structure

3.5   消費者的採購循環(purchasing circle of customers

3.6   主要目標市場的重要趨勢與可能之變遷(key trends and anticipated changes within the primary target markets

3.7   次要目標市場與重要特性(secondary target markets and key attributes

3.7.1   消費者需求(needs

3.7.2   人口統計特徵(demographic

3.7.3   重要的未來趨勢(significant future trends

 

4.0  競爭分析(competition analysis 

4.1   找出競爭者(identification

4.1.1   現存競爭者(existing competitors

4.1.2   潛在競爭者(potential competitors

4.1.3   直接競爭者(direct competitors

4.1.4   間接競爭者(indirect competitors

4.2   競爭者優勢(competitor’s strengths

4.2.1   滿足消費者需求之能力(ability to satisfy customer needs

4.2.2   市場滲透能力(market penetration

4.2.3   過去績效與商譽(track record and reputation

4.2.4   價格(price

4.2.5   產品品質(product quality

4.2.6   財務資源(financial resources

4.2.7   重要人事(key personnel

4.3   競爭者劣勢(competitor’s weaknesses

4.3.1   滿足消費者需求之能力(ability to satisfy customer needs

4.3.2   市場滲透能力(market penetration

4.3.3   過去績效與商譽(track record and reputation

4.3.4   價格(price

4.3.5   產品品質(product quality

4.3.6   財務資源(financial resources

4.3.7   重要人事(key personnel

4.4   進入市場障礙(barriers to entry into the market

4.4.1   所需成本與投資(cost and investment

4.4.2   所需時間與時機(time

4.4.3   所需技術(technology

4.4.4   重要人事(key personnel

4.4.5   消費者品牌忠誠度(custom brand loyalty

4.4.6   專利與商標(existing patent and trademark

4.4.7   市場地位(market position

 

5.0  行銷與銷售活動(marketing and sales activities 

5.1   整體行銷策略(overall marketing strategy

5.1.1   市場滲透策略(market penetration strategy

5.1.2   成長策略(growth strategy

5.1.3   配銷通路(distribution channels

5.1.4   行銷溝通(communication

5.1.4.1   促銷活動(promotion

5.1.4.2   廣告(advertising

5.1.4.3   公關(public relations

5.1.4.4   個人銷售(personal selling

5.1.4.5   直效行銷(printed materials

5.1.4.6   網路行銷(internet use

5.2   銷售策略(sales strategy

5.2.1   銷售團隊(sales force

5.2.1.1   內部銷售代表(internal representatives

5.2.1.2   獨立銷售代表(independent representatives

5.2.1.3   銷售團隊規模(size

5.2.1.4   銷售人員的甄補與訓練(recruitment and training

5.2.1.5   銷售人員的獎勵薪資系統(compensation

5.2.2   銷售活動(sales activities

 

6.0  產品與服務(products and services 

6.1   詳述產品與服務(detailed product and service description

6.1.1   產品與服務的利益點(specific benefits of product and service

6.1.2   滿足消費者需求的能力(ability to meet needs

6.1.3   競爭優勢(competitive advantages

6.1.4   產品與服務的現況(present state, e.g. idea, prototype, existing product or service

6.2   產品生命週期(product life cycle

6.2.1   產品目前所在生命週期的位置(current position of product within its life cycle

6.2.2   會造成生命週期改變的因素(factors that might change the anticipated life cycle

6.3   產品與服務的版權、專利或其他商業機密(copyrights, patents, and trade secrets

6.4   產品的研發(research and development activities

 

7.0  營運作業(operations 

7.1   產品與服務配運程序(product and service delivery procedures

7.2   產品與服務配運能力(product and service delivery capability

7.3   所需人員(employees

7.4   所需設備(facilities

7.5   供應商(suppliers

 

8.0  管理與所有權(management and ownership 

8.1   公司結構(company structure

8.2   主要管理階層的人事(key management and operating personnel

8.3   股權結構(legal structure

8.4   主要擁有人(owners

8.5   董事會(board of directors

8.6   顧問及監事(board of advisors

 

9.0  所需資金及用途(funds required and their use 

9.1   目前所需資金(current funding requirements

9.2   未來五年所需資金(funding requirements over the next five years

9.3   資金用途(use of funds

9.3.1   資本支出(capital expenditure

9.3.2   營運支出(working capital

9.3.3   打消債務(debt retirement

9.4   長期財務策略(long- range financial strategies

 

10.0  財務資訊(financial data

10.1   過去財務資訊(historical financial data

10.2   未來五年財務預測(prospective financial data/next five years

10.2.1  下年度財務預測(next year/by month or quarter

10.2.1.1  損益表(income statement

10.2.1.2  資產負債表(balance sheet

10.2.1.3  現金流量表(cash flow statement

10.2.1.4  支出預算(capital expenditure budget

10.2.2  往後四年財務預測(final four years/by quarter or year

10.2.2.1  損益表(income statement

10.2.2.2  資產負債表(balance sheet

10.2.2.3  現金流量表(cash flow statement

10.2.2.4  支出預算(capital expenditure budget

10.2.3   財務預測所根據重要假設(summary of significant assumptions

11.0   附件(Appendix and exhibits

11.1   重要主管履歷表(resumes of key managers

11.2   專業參考資料(professional reference

11.3   市場研究資料(market studies

11.4   專利證明(patents

11.5   重要合約(significant contracts

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